Jock kinneir and margaret calvert biography examples
Jock kinneir and margaret calvert biography examples
Jock kinneir and margaret calvert biography examples free.
Jock Kinneir and Margaret Calvert
One of the most ambitious and effective information design projects ever executed in Britain is the road and motorway signage system designed by JOCK KINNEIR (1917-1994) and MARGARET CALVERT (1936-) from 1957 to 1967.
Intellectually rigorous yet inclusive and engaging, their system has become a role model for modern road signage all over the world.
Determined to illustrate the haphazard state of British road signage at the turn of the 1960s, the graphic designer Herbert Spencer drove from central London to the recently opened Heathrow London Airport and photographed each of the road signs that he came across along the way.
He then published the result in two photographic essays in successive 1961 issues of his graphic design magazine Typographica.
At the time, Britain’s roads were littered with a plethora of signs commissioned by various bodies.
In the course of Spencer’s journey, mostly along the A3, he photographed scores of signs each bearin